pink ribbons

National Breast Cancer Awareness (NBCAM) month began in 1985 when the American Cancer Society partnered with a pharmaceutical company that researched and produced anti-breast cancer drugs. In the beginning their aim was to promote mammography, but soon after the partnership, other people had ideas of forming a charity.

By 1993, Evelyn Lauder, VP of Estée Lauder founded The Breast Cancer Research Foundation and that’s when the pink ribbon really began to take off. This is where National Breast Cancer Awareness Month stems from and in 2013,  it’s bigger than ever.

Why is it important?

In Hong Kong, over 500 new cases of breast cancer sufferers are discovered each year and this surpasses other types of cancer, including lung and ovarian cancer. What’s really shocking is that according to statistics, women in Hong Kong are most at risk of having breast cancer than any other cancer.

cancer chart hk

When looking at global statistics, Hong Kong ranks 8th in the world of breast cancer incidence with Belgium, Denmark, UK, Australia, Canada, US and Singapore topping the list. Belgium, Denmark and the UK are the top 3 countries that have the highest mortality rate due to breast cancer.

What can I do to help?

There are many ways you can support the charity, both in Hong Kong and globally. HK Mag posted a useful article on companies who are supporting NBCAM, which can be found here. Stop by Agnes B’s dining outlets for some pink desserts and they will donate 50 percent of sales to the Hong Kong Hereditary Breast Cancer Family Registry (HKBCFR).

You can also support the charity with friends by visiting The Nail Library and painting your nails pink. The Nail Library will donate 50 percent to the Hong Kong Breast Cancer Foundation. Lifestyle Asia also posted an article on places to shop where they will donate a percentage towards HK breast cancer charities – the article can be found here.

Alternatively, you can visit the Hong Kong Breast Cancer Foundation website to learn more about the organization, screenings and treatment. Most importantly, you can donate to the charity through their website, which will go towards research, as well as supporting women who are battling breast cancer. If you would like to donate through the global website, click here.

Lifestyle plays an important role in risk, so remember to stay healthy, keep fit and have regular screenings because it could save your life.