(Via Business Insider)

Sheryl Sandberg has increasingly been in the media across the globe recently and not because of her job at Facebook.  Her book, Lean In, which was released earlier this month on 11th March has been gaining attention due to the topics she touches upon. She also graced the cover of TIME magazine (above) with controversial but amazingly strong text accompanying her cover. Sandberg was well known before even releasing her book or giving her thoughts on where women are heading. She previously held a career at Google and then moved to Facebook to become COO of a $66 billion company in 2008. By 2010 she had turned Facebook into a profitable company and held a TED Talk later that year, which was when she revealed her findings of women in the work force.

Sandberg’s thesis differs to most theories on why there is a gender imbalance in high paying corporate jobs. Many people blame either the men or the companies or both! Sandberg’s theory is that woman are doing it to themselves, whether they lack in self-confidence and don’t believe they can be promoted to a top role, or whether they are dropping out of pursuing careers to settle down. One thing that is shocking is that Sandberg discovered that women are making family plans way too early, before they have a husband or even a boyfriend.

She encourages women to Lean In and put their hand up more, sit at the table in board meetings and continue to aim higher. Many people assume that career hungry women are bossy or come across as a bitch, but this isn’t necessarily true and media creating stereotypes can be blamed for this. The worrying thing is, that people are starting to believe that high-powered women are bossy or bitches and she touches upon that during her TED talk.

Sandberg’s new book also comes with a campaign,, which is a non-profit foundation with corporate partnerships, guidelines on creating support groups, as well as seminars for women. She’s on a mission to change feminism and alter gender perceptions, as well as arguments. At first this seems quite ambitious, but based on the position she’s currently in, it’s do-able.

Women are raised from birth to have different expectations from men, and are put under pressure to hit their deadline of producing a family before the age of 40, when it’s apparently too late. There are ways around this and companies are slowly beginning to find solutions for women who have both a family and a career. Marissa Mayer, CEO of Yahoo, has touched upon allowing women to work certain hours, that gives them the ability to not miss family moments, nor miss important working hours. Based on this, TMB believes it’s likely that Sheryl Sandberg could succeed in her mission.